You’ve probably heard of Instagram stories by now but you might not know what to use it for, or how to use it, after all you’re used to publishing stories at your website instead of Instagram but the days that Instagram is strictly limited to photos and images are long gone.
200+ million users
That’s the number of users that regularly use Instagram stories and with that, they are beating Snapchat with head and shoulders. That’s a huge audience that’s waiting to hear from you so I suppose that answers the why part.
Stories reach more people
To get your images noticed you need followers but that doesn’t apply to stories, which can get featured regardless of how popular you are. In other words, you are expanding your reach big time without having to do anything else for it. Now that’s one unique feature you don’t find often.
Instagram stories & hashtags
Although it has been possible to publish stories on Instagram it wasn’t possible to add hashtags to those stories but now you can. If you have some unique self-branded hashtags because you’ve been in the game for a while this is a great opportunity to stand out.
Links are allowed
Did you know the only place where you can leave a link is in you bio profile? Not anymore! With Instagram Stories you can insert one link for every story. This is the best chance you get to funnel your visitors to your actual website and capture their email address there so that you have a direct line with them for further promotions. A huge moneymaker in the making that is.
Growing by tagging
Another unknown benefit is that you can tag other people in your stories. The magic happens when you tag an influencer that you plan to do some ad swaps with in the future. Now you just got their attention without much effort and if you are a little lucky they return the favor for free. Now that’s one way to grow your audience that you shouldn’t leave untouched.
Instead of just posting a quick picture with a caption attached those stories allow you to tell your story. People always love to get to know more about the people they are following so this is your once in a lifetime opportunity to do just that. Turning mediocre fans into die-hards, awesome isn’t it?