Tips For Making Your Instagram Marketing Campaign Unique

Business growth depends so much on the products that you offer and the marketing strategy that you take. Not so long ago, people were buying media space, erecting billboards and sticking posters all over in a bid to promote their products. The sad part of this strategy is that you cannot know the conversion rate or the number of people you get from each campaign. Social media has since changed how people market their brands. Promotion is now real-time, and sellers can interact and engage their customers like never before.  Marketing on Instagram is one of the most effective approaches that people are deploying. The following are simple tips on how to make your campaigns stand out.

    1. Develop a theme

You may have seen or noted that there are some colors that you associate with certain brands even on social media. Every time you see a certain a color, you think about a particular brand. You can do the same for your brand, and this will make people notice your posts from far. You can decide to use your company colors or any other color as long it does not conflict with your mission and goals. Ensure that you are consistent when using these colors and make them the background of your images and videos.

    1. Engage followers in real-time

Potential customers now have information at their fingertips, and they use what is available to make a purchase decision. Tag your active followers on your posts and encourage them to share them on their walls. Answer questions raised by customers in the comment section and also those on the inboxes. Follow and tag influencers in your field as they increase the visibility of your posts. Make follow-ups in case customers raise sensitive issues on your timeline. You can make calls or even send them emails for clarifications.

    1. Be updated

The modern-day customer is always looking for new information and being updated makes you a star in the field. Let your customer learn about the trends and emerging issues from your Instagram account. However, ensure that what you post is related to your niche and the industry you operate in. You can use bots to automate the process of searching for influencers, following users, collecting hashtags and engaging customers. You can check of some of the best bots at SelectedBest that can save you the hustle of Instagram marketing. The features may vary from one product or plan to the other.

AI: Is It The New Face of Technology?

Do you know that the top tech giants are researching more and more into Artificial Intelligence? Thousands of startups have also come up and are investing time and money in the development of AI. So, what is it that is so enticing to businesses such that they have to participate and put money into such a project?

More Efficiency

Since the inception of the first machine, the level to which these machines improve efficiency is amazing. The change in intelligence was linked to the ability of the machines to make decisions on their own, without being limited by the person operating them. This has given businesses limitless opportunities in design, manufacturing, and production.

Machine assistance has led to fewer errors in processes that require accuracy. They also make problems less predictable and cause fewer delays. These have a cumulative positive effect on the efficiency of your system.

Better Marketing

Many businesses and companies are already harnessing the potential of artificial intelligence to enhance their marketing processes. You must have interacted with a Chatbot in one way or another. These bots and other intelligent machines can take marketing to a new level. You can now solve the issues from customers, create awesome marketing campaigns and perform repetitive and monotonous tasks without feeling overwhelmed. You also don’t have to invest extensive resources to enjoy the benefits of these machines.

Limitless Opportunities

When it comes to expanding your boundaries, the biological features of human has been seen as the major limitation. It is not just our physical limitations that make it hard for us to explore inhospitable areas such as water or space. Limitations also come in the form of sensory perceptions. The use of intelligent machines makes it easier to transcend such barriers.

Wider Application Scope

As compared to recent technological developments. AI is more appealing due to its applicability. You can use the technology in a wide range of areas and systems not limited to aerospace, manufacturing, financial systems, medical science and more. It is even applicable to art.

In Closing

As a business, one of the wishes you have is to move from one stage to another. One of the ways to exceed your plan and make your business succeed is to make use of artificial intelligence. You can use this technology to handle a production line seamlessly, market your products and enjoy the limitless number of opportunities that come your way.