The right mannequin for a retail store tells customers exactly who the merchandise is geared for. This highlights the importance of selecting a mannequin that fits the store’s image, the correct face and form of the merchandise, as well as the merchandise’s price point. The look of any mannequin informs customers what the store is all about. It is quite easy to make mistakes when shopping for them. Below is a guide to choosing the right mannequins for a store.
When shopping for a mannequin, most of the mistakes made are in the form of ‘great offers’. If the chosen one does not fit the store owner’s needs, then he/she is throwing down money down the tube. This is the case even if they come for free. A wrong mannequin is probably worse than none at all. For homeowners wishing to stretch their visual merchandising budget, they can consider purchasing a second-hand mannequin. It is advisable to go for one recycled from a department store that sells clothing similar to those of the store owner.
A certain mannequin may be meant for action poses, meaning it can only be used to display sports clothing. It cannot be used to display evening or business wear without it looking foolish. On the other hand, if a store owner who specializes in sports oriented clothing gets a great deal on a stylish, ladylike mannequin, they should think twice before making the purchase. This is because their clothes imply action, and such a mannequin will make them look like it’s a cocktail party.
An important consideration to make is the mannequin’s skin tone or finish. The store owner should carefully think this through as a too tanned tone will look dirty over time while a tan that is too pale could be inappropriate for the customer base. For those whose customers are of mixed races, it is advisable to go for mannequins with a mixed look but having a slightly darker skin tone. These are usually the most powerful and interesting, and are capable of appealing to everyone.
A question that storeowners need to ask themselves is who their customers are. The more they can get a mannequin to relate to their customer base, the more it will sell for them. Another factor to consider is the store’s brand. The owner should figure out if it is hi-tech, sleek or modern. Generally, an egghead or abstract mannequin is ideal for a store with a more stylized look. Depending on the store’s customers, they are available in black, white and a rainbow of colors. To narrow their choice further, store owners should take their customer’s age into consideration. Usually, younger is associated with livelier, brighter looks as well as more playful mannequin expressions and poses.
When dressing mannequins, it is important to put some basics of design into consideration. For example, if one has a white mannequin and is selling blouses in black, white or bright colors, it is advisable to choose items contrasting with the mannequin’s finish. Also, adding matching accessories such as jewelry will make it easier for customers to visualize outfits with more than merely the basic clothing.