Growth Hacks for Instagram: From Novice to Pro

Growth hacking is a term that people have thrown around loosely over the past few months. You might be wondering what it is and what you stand to gain from it as a marketer. Let us look at the concepts and benefits of growth hacking on Instagram.

If you have grown sick of the “follow/unfollow, comment/uncomment” method, then you are not alone. Thousands of business people are tired of this routine and are looking for a simple way of getting the best engagement without poring over their laptop screens day and night.

You will get scared when you notice a drop in the level of engagement on Instagram, a drop in the number of followers especially or fewer comments on your posts. Social media is a good platform for you to engage on, but when the numbers start dropping, you need to get worried.

Instead of giving up and losing faith in this platform, you need to find a solution to bring up your numbers to the previous level, even bypass them. Here are a few things that you can do to boost your Instagram engagement.

Incorporate Keywords into Your Title

The title or headline is the text that shows up on the profile at the top of your bio. Although this headline only appears on your profile, it is a vital feature when it comes to optimizing your efforts because it comes up in the search function.

Make sure you include key phrases and words in this headline so that you feature in top search results. If you deal in fashion, you can come up with phrases such as “top fashion”, “kid fashion” and more. This means when someone searches for fashion attires for kids your account pops up automatically.

Create the Perfect Bio

Let your users into the little secret that is your bio. The bio tells your audience what to expect from you and how to get it. A plain old Instagram bio will leave your customers asking yourself “so what else does he offer?”

Why should someone follow you yet they don’t know what solution you offer to them as individuals? You need to tell your audience about your profession, what more you plan to deliver and how best you can do it better than competitors.

Use Your Link

Instagram gives you a link that you can use to redirect the audience to your website. Most Instagram account owners are doing the rookie mistake of failing to link back to their Instagram accounts. You can get your followers off your Instagram pages right to your website, Facebook page, and other platforms.

Automate to Grow

You can use an automation tool to engage your audience. This saves you the time of seeking followers and makes sure you build your audience the right way. Check out https://fredharrington.com/social-envy-review/ to understand what kind of tool you need for this task.

In Closing

You can hack your Instagram growth easily by following these few tips that will take you from Instagram novice to pro in just a few steps.

What to Do When Cold Weather Affects Your Air Compressors

When the weather gets chilly, you should consider “winterizing” your air compressors. You see, cold temperatures affect the compressors coolant, interfering the unit’s ability to turn. Other than that, the compressor may warp, crack or corrode. However, you can prevent these issues way before the temperatures begin to fall. Here’s how;

Install a Cabinet Heating Inside the System

One of the easiest ways to prevent the compressor’s oil from freezing is to mount a power heater inside the unit’s cabinet. The idea here is to keep the temperatures around the compressor above five degrees Celsius. That way, you can rest assured that the system will work excellently during winter.

Check the Compressor’s Oil Once in a While

As stated, low temperature may cause the freezer’s oil to condense. You, therefore, need to draw out the condensate on a regular basis. Think of it as standard maintenance procedure. By draining the condensate, you prevent possible damage or blocking of the unit’s air pipework system.  If you’re not sure of what to do, you may hire a professional to fit a system that will draw out the condensate at pre-set intervals.

Also, service the air compressor often to prevent the mix-up of water and lubricating oil within the system. Thick oil may cause overload issues and by extension affect the compressor’s efficiency.

Heat the Filters and Dryers

As you protect the air compressor’s internal system from damage by cold weather, you should pay close attention to the dryer and filters too. As you may already know, these two components are central to your compressor’s functionality. After all, they help keep the compressed air dry while ensuring that water doesn’t freeze downstream to block your pipes.

Dryers and filters work optimally if the surrounding temperature is about 5 degrees Celsius. It, therefore, makes perfect sense to heat the unit’s housing.

Even as you set out to keep your air compressor working optimally during winter, you must have the right model to make the most out of your unit. At lrcmhc.org , we tell you which are the best air compressors for the money and most importantly what to expect with each model. We understand that choosing a compressor that meets your needs is hard, so we have done the hard work on your behalf. In simpler terms, we seek to help you purchase a system that won’t disappoint, no matter your budget.

3 Tips For Your Intelligent Packaging Design

Owning a small business can be rewarding, especially when you are watching it grow from the beginning and turn into something that you are proud of. And, apart from the business idea that must be innovative, in order to ensure your company’s success, branding and marketing it perfectly remain the other two components that will, ultimately, lead to your success. A good branding and PR management means you will easily become recognized through your signature logo, motto or product, and that people will learn more about your products or services. But how do you achieve that? Read below to find the most intelligent tips for marketing your business:

  1. Intelligent design for packaging

One of the most important aspects of good branding represents an innovative design for packaging, including colors, shapes, promotional materials, graphic design or labels. Make sure to appeal to a specialized company to offer all of these integrated solutions and to come up with the best packaging design and idea for your products. Labeling is extremely important, especially if you want to place your products on the top counters of every in-demand supermarket. Try to be as bold as possible and think outside the box. Remember, a good package design is the number one rule of direct marketing, meaning that, if your packaging is eye catchy, more and more customers will be willing to pick up your product from the counters and give it a try.

There are plenty of companies that already provide intelligent marketing solutions for all small and big businesses, thus you only need to browse through the market offers and find the company that will best represent your interests. Moreover, if you choose to appeal to multiple services from the same marketing company (including web design, packaging design, printable materials, etc.), you can benefit from generous discounts and additional special offers.

  1. Think about where you want to market your products

Fliers and stalking people through their mobile phones probably represent the best example of ancient, aggressive and nonetheless irritating type of bad direct marketing. We live in an era where people require their privacy more than ever, meaning that when they reach home, they will probably want to unplug from everything else exterior, except for their screens. Online marketing has become the number one most common used type of marketing these days, especially since mainly all of your potential clients have Internet access and can easily reach any type of information required about your products or services. Thus, it would be best to stick to these marketing advertorials, but, again, avoid email spamming. Nobody reads their spam inbox anymore so it would probably make more sense to start paying for your advertise on social media platforms and specific websites.

  1. Know your customers.

No matter the type of marketing used, make sure to target your specific group customers. Bear in mind that different group ages react to different stimuli so, if you want to market a product that is designed for children, you will not be using adult vocabulary, but you will place your products and advertising near playgrounds, schools, parks, kinder gardens, etc.

How To Start A Metal Fabricating Business

If you look around the area you live, I am sure that you will see some metallic objects either fit on other materials or even as stand-alone. People have been using metals for a long time, and it is one of the lucrative areas that you can venture and make some good money. However, many people fear to venture into this business as they think that crafting the material into the desired object, shape, or design will take time. Those who have ventured have a positive outlook on it. The following are some perfect tips on how to set up a metal fabricating business

Do basic research

Even though many people fear to venture into this area, this does not mean that you have a direct ticket to succeed when you start. You have to determine the nature of customers you want to target, their purchasing power, and other demographics. You will thus know the nature of the business that you need to set up and its size. Come up with a business plan that shows what you should do and the strategies that will come into play. You need to estimate the amount of money you need and how you will raise.

Invest in the right tools

The physical part of metalwork is what scares away most potential entrepreneurs from investing in this field. However, there is no shortcut as you have to be ready to part with some money, but it is worth the sacrifice. Cutting and reshaping metals do not have to be hard if you have the right tool for the job. Plasma cutters are perfect for this job as they are made with the precision to complete the work in the shortest time possible. You can check everything here to get the ideal fit for your needs.

Come up with a marketing plan

Bringing onboard the best artisans in your region to your company will not guarantee success if you do not know how to market your business. You need a good marketing strategy that will help you penetrate the market and make your venture known. You can use social media marketing, which makes it easy for you to target certain people and reduce wastage. You can also focus on getting repeat customers as they can become your brand ambassadors.  You can also use your local network and then grow to the next level through connections.

 

Morning Routines For A Productive Day

Every morning seems to be different. There are those days that you do not struggle to wake as you rise at the first ring of the alarm. Taking your breakfast is not an issue, and even exercising is fun, and you enjoy every bit of it. You may also find yourself in a good mood and happy to interact with everyone at your place of work. On other days, waking up seems like a punishment. You cannot even decide on what to take for breakfast, and your spirits are also very low. The following are the perfect tips on how to start your morning

Plan your day

You need to come up with some goals that you want to achieve by the end of the day. This life needs a plan; even though some unplanned ones come your way. Ensure that your goals are realistic; for instance, close two deals at the end of the day. It is also important to prioritize on the burning issues whenever you are under pressure. If there are some things that you failed to achieve the previous day, tackle them first. Come up with reports and analyzing tools to measure your progress towards your goals.

Eat the right food

Most people are always in a rush during morning hours, and they end up taking food that does not help their bodies. However, this is the time of the day that your body needs to take the best foods if you want to have a productive day ahead. Fruits are essential in the morning, but it also gets better if you extract juice from them. Getting the right citrus juicer is the first step if you are looking for a balanced diet that will give you the energy to face the day and be productive at work.

Exercise

Eating healthy foods and planning for your day will not be enough if you do not give your muscles a treat. You need to let the tension go away from your muscles, release negative energy, and clear your mind. You do not have to take the vigorous exercises to achieve all this because there are simple workouts that will work wonders. You can jog in your neighborhood or even invest in a treadmill in your home. Meditation and yoga can also help you focus on your day and have the clarity of mind as they do not require lots of energy.

Not Just for the Nerds – Benefits of Tabletop RPGs

Tabletop RPGs is enjoyable, right? Well, if you’ve played it, then you know that it is. The game, at its very core, involves role-playing. And, there’s more to it than watching your opponent make a move. As it turns out, tabletop RPGs can improve your overall wellbeing. Here’s how;

It Cultivates Creativity

 

Creativity is essential in role-playing games. In other words, they allow you to transcend basic interaction. More specifically, they provide the freedom you need to move forward with the story depending on how you see it. Sure, there are rules for each game but these only act as a guideline to help you get started.

Did you know that story tell is arguably one of the most powerful ways to activate your brains? Of course, role-playing games such as tabletop RPGs do this very well.

It Improves your Social Skills

 

When you think of tabletop RPGs, the last thing that comes to your mind is social skills. But once more, this is a mindset that isn’t necessarily true. Role-playing games are, get this, 100% social. You’ll have to talk to your opponents and most importantly, express your feelings in specific situations.

These games bring the interaction straight to your face, with no barrier between you unlike the case with video games. Besides, you get the opportunity to hang out with your pals. You catch up with what’s happening in their lives or what they’ve been up to.  And, once you learn the rope, it becomes easy to make friends and meet new people.

It Encourages Teamwork and Cooperation

 

Most role-playing games, tabletop RPGs included don’t end in a loss or win. However, they still need teamwork. The sequence of events depends on the player’s action. By extension, this implies that failure to engage with other payers will make the game boring. Role-playing games, from the ground, have to involve co-operation and can be a lot of fun when nobody feels like a loose or winner.

A lot of games are competitive, but there’s enough to deal with in life already, so role-playing offers something refreshing for a change. On top of that, they teach you how to become a team player, thereby improving your interpersonal and communication skills.

It Improves your Ability to Solve Problems

The world goes round because people can solve problems. Role-playing games are all about figuring out stuff. You have layers of puzzles standing right in front of you (and your fellow playmates of course). You could be trying to unravel a murder mystery, navigate a labyrinth all while ensuring that a dark lord doesn’t take over your kingdom. Now, that’s a host of problems right there!

It is your duty to react as every event of the game comes to light. The moments when it feels as if your back is against the wall are what make playing tabletop RPGs worth it. It is during such times that you need to use your wit and come out victorious.

It is Fun

Playing tabletop RPGs is a blast. It brings the memories from your past when you made a mistake and felt a little bit silly. Maybe you were at a party, or hand a few rounds of your favorite drink before hitting the dance floor at your friend’s wedding.  Think of something that made you feel embarrassed but once you gave in, it turned out to be the most precious event of your life. Now, that’s what it feels like to with role-playing games.

How to Get Started

Sure, tabletop gaming is worth trying. But, you need to get the right information before you settle for a specific game. Keep in mind that there are hundreds of tabletop games out there apart from RPGs. Be sure to visit tableknight.com to learn the basics of tabletop gaming and your options.

The idea is to help you pick a game that you’ll enjoy and one that can bring the best out of you. Try as many games as you can. Don’t forget to learn the rules because that’s what allows you to make the right move. Hone your skills and learn a new aspect of tackling the game every time you play it.

Mistakes To Avoid On Your First Psychic Reading

You may be having problems or unsolved issues that you have in your life and may be looking for guidance and interpretation from a psychic. If this is the first time, there you could be having anxiety disorders or even some fear as you do not know how to carry yourself during this exercise. Some people say that they went to the reader once and never went back. The big question is why whereas many reports of positive results. There must be some mistakes that some of these people did. The following are some of the mistakes to avoid when you visit a psychic for the first time

Failure to prepare your questions

You could be having lots of questions on areas such as love, relationships, career and miseries that you want some insights on. The best option is to address each part on its own. For instance, you can have your first session for love life and the other one for a career. You still need to have specific questions that you will address to your reader. For instance, you can ask a question such as ‘how to attract meaningful relationships and true love.’ On career, you can ask your psychic to analyze your current position and advice accordingly.

Expecting ‘pre-determined’ answers

You should not go to the psychic expecting him or her to give answers that you have already have in your mind. You may go there expecting the reader will illustrate how your workmates are frustrating your growth. You should go there with an open mind and expect the readings to flow in any direction. You do not have to let emotions get in the way of the readings and their interpretations. Remain calm and give this expert the time he or she needs to explore your life.

Selecting the wrong reader

When you type the phrase ‘psychic readers in my area,’ you will get thousands of results. You will thus become confused and not know what to do next. You should not trust everyone with psychic reading because you let such a person understand your weaknesses and other areas that people do not know about you. It is thus important to ensure that you get the right fit from the start. Selecting one might not be a walk in the park, andyou can have a look yourself to ensure that you land on an expert that will give the answers that you require.

How To Become An Expert Biker

How To Become An Expert Biker

You should understand that there are of challenges if you intend to become a biker, but that should not scare you away. Biking is an excellent form of exercise, and you also get to meet new friends and explore areas that you may have not. You thus need to know how to be perfect at the craft because sometimes it is not for the fainthearted. There are times you will have small accidents, flat tires and at other times you will be too exhausted to get on that peddle. However, when you remember the benefits, you keep on pushing even harder. The following are tips on how to become a better biker

Train

Practice makes perfect may appear to be a cliché, but it is nothing but the truth when it comes to biking. You become better when you practice more and make biking part of your schedule. Depending on time availability, you can ride your bike early in the morning, evening or several times a week. Ensure that you are consistent as this helps realize your goals within a short period. You can always make up time if you miss one of your training sessions. You can even get a biking partner and motivate each other in this journey.

Invest in the right bike

There are different types of bikes to fit different types of people and needs. For instance, if you live in a mountainous area, then you should consider a mountain bike as it can wade through such terrains. Your body size will also determine the kind of bike that you should buy. You may have noted that there are bikes for kids and adults in the market. The choice of the bike will also depend on whether you do biking for fun or at a professional level.

Invest in maintenance tools

Bikes are prone to wear and tear as you visit different locations and have fun wading through rough terrains. You thus need to keep on checking your bike to ensure that everything is in place. The tires of your bike are prone to deflate as you exert your mass on the bike and that is why you need a pump. Inflating the tires is a simple task but very essential and you do not need to go to a specialist. You can find some really impressive and detailed reviews of some of the best pumps that you can use for your bike.

Fun Facts About Africa

Fun Facts About Africa

Africa is home to fifty-four countries. It hosts over one billion people. Now, that’s a massive continent right there! And, it is an exciting place too. Here are some things about Africa you probably didn’t know.

The Distance between Africa and Europe

Africa and Europe are only 9 miles apart. More specifically, Spain and Morocco happen to be 9 miles away from each other, separated by the Strait of Gibraltar. Did you know that thousands of Africans have lost their lives trying to swim from Morocco to Spain? Well, now you do!

The Oldest University

Timbuktu, a city in Mali, is home to one of the oldest universities on the planet. Explorers say that Timbuktu was an intellectual hub as early as 982 CE. The National Geographic nicknamed the city as the Paris of the ancient world.

The Biggest Frog

Sure, Africa is famous for its wealth of animals including the big five. But, did you know that you will only find the biggest frog in Africa? Yes. The Goliath frog is a common feature in Cameroon and Equatorial Guinea. A fully grown frog weighs as much as eight pounds.

The First Miners

Some of the earliest mining activities in the world took place in Africa. History shows that the inhabitants of current Swaziland started mining as early 43,000 years ago. The Ngwenya mountain range has classic stone-made mining tools, with more than 300,000 artifacts found lying around.

The “First Lady”

Graca Machel is the only woman in the world to serve as the first lady for two different countries. She was the wife to Samora Machel, the first president of Mozambique. She later married Nelson Mandela and became the first lady of South Africa. Isn’t that girl power right there?

The Bottom Line

Africa is unique, in every sense of the word. AfriPop provides documentation about this continent and what it has to offer. There is a lot of site-seeing to see as well. Be sure to visit the Limpopo, the Okavango reserve, the Maasai Mara and the great Lake Victoria to spend some quality time with your loved ones.

And oh, you may also want to know that there are more than two hundred pyramids in Sudan. Now, that’s twice the number of the one in Egypt. Even more intriguing, South Africa has immense gold deposits, with half all the gold mined in the world coming from the country.

The How & What of Instagram Stories

The How, What & Why of Instagram Stories

You’ve probably heard of Instagram stories by now but you might not know what to use it for, or how to use it, after all you’re used to publishing stories at your website instead of Instagram but the days that Instagram is strictly limited to photos and images are long gone.

200+ million users

That’s the number of users that regularly use Instagram stories and with that, they are beating Snapchat with head and shoulders. That’s a huge audience that’s waiting to hear from you so I suppose that answers the why part.

Stories reach more people

To get your images noticed you need followers but that doesn’t apply to stories, which can get featured regardless of how popular you are. In other words, you are expanding your reach big time without having to do anything else for it. Now that’s one unique feature you don’t find often.

Instagram stories & hashtags

Although it has been possible to publish stories on Instagram it wasn’t possible to add hashtags to those stories but now you can. If you have some unique self-branded hashtags because you’ve been in the game for a while this is a great opportunity to stand out.

Links are allowed

Did you know the only place where you can leave a link is in you bio profile? Not anymore! With Instagram Stories you can insert one link for every story. This is the best chance you get to funnel your visitors to your actual website and capture their email address there so that you have a direct line with them for further promotions. A huge moneymaker in the making that is.

Growing by tagging

Another unknown benefit is that you can tag other people in your stories. The magic happens when you tag an influencer that you plan to do some ad swaps with in the future. Now you just got their attention without much effort and if you are a little lucky they return the favor for free. Now that’s one way to grow your audience that you shouldn’t leave untouched.

Personalized engagement

Instead of just posting a quick picture with a caption attached those stories allow you to tell your story. People always love to get to know more about the people they are following so this is your once in a lifetime opportunity to do just that. Turning mediocre fans into die-hards, awesome isn’t it?

Why Invest in the Shipping Industry?

While there are signs that the shipping industry is growing over the past few years, fortunes for ship owners have changed drastically. Shipyards are getting more customers than before and more, and more investors are turning to the shipping industry to make their millions. However, is it as easy as it looks?

Private equity sources have taken over the old-time marine loans for buying the ships. Shipyards are seeing an influx of new investors ready to pay top dollar for the services, but at the end of the day, it becomes clear that not all of these investors get their money’s worth.

One of the primary drivers for the surge in demand is the improvement in the fuel efficiency of newer models of the ships. Studies show that many owners are going for them knowing that they can get more out of their investment as compared to decades ago. The older models are slowly fading away, with only a few reliable ones remaining to run on the high seas.

The Lowdown

As you look for the next best ship to ply trade on the high seas, you might find that the demands for shipping services across the seas are evolving, demand is less than ever before, and you might be forced to go the extra mile to get a few customers in a month. Additionally, competition is high, and you must be at the top of the pecking order to see results flying in.

The market is already crowded with many ships chasing the few existing orders. The cargo is less, and it is tough taking up one.

You will have to condone with high tonnages but with fewer returns to make it on the market. Additionally, the tight credit you receive from the marine bankers makes it hard for you to break even and make money from this task. Finally, the new and tough regulations make it tough to survive in this market.

The good thing is that many ship owners have made it big in this market. All you need is a little nerve and the right approach to succeed in such a cut-throat industry.

To survive, you must reduce the cost of operating the ship to make money over the coming years, experts think. Visit the homepage to see what more you need to do to stay relevant in this industry.

In Closing

Make sure you understand what is going on in the shipping industry before you decide to invest.

4 Reasons to Acquire Bluetooth Speakers for the IPad

The iPad is a gateway to the world of music. You can stream music live from the internet or from the iTunes music store. But how do you get to enjoy the millions of tracks via a speaker and enjoy the best experience? The answer is to get a Bluetooth speaker explicitly meant for the iPad.

The Bluetooth speaker for the iPad is simple to use and more convenient. It is light in weight and compact, and you can take the speakers anywhere. Above all, it plays the audio that your phone gets to play, but at a better pitch and sound. So, if you love the cute videos on YouTube or the audio clips on any online platform, be sure that you will hear it more clearly through the right Bluetooth speaker from iThingum.

Pairing is As Easy as ABC

Pairing the speaker to the iPad is easy and quick. All you have to do is to enable the Bluetooth service on both devices and search for the speaker from your iPad and connect. You don’t have to buy proprietary software or any other gadget for this task, all you need is the Bluetooth capability that comes with your iPad.

It is Portable

The good thing about the Bluetooth speakers for iPad is that they come with built-in batteries. This means you can charge them and then carry them around on your trip. How long the battery lasts depends on the make and model of the speakers, as well as how much charge the battery is designed to hold.

However, you need to determine whether the speaker is designed to be wireless or wired. A wired Bluetooth speaker won’t be able to work when it is disconnected from the power supply.

Need Speakers in More than One Room?

Music isn’t meant only for the living room – you can have some in the kitchen, bathroom and anywhere else you wish around the home. If you are looking for more than one speaker for the iPad, you need to consider a multi-room Bluetooth speaker. These are speakers that connect to your iPad, but they play in sync or independently of each other. However, you get to control all the speakers from a single app on your phone.

Utilize Stereo Speakers

Having a single speaker is convenient, but there is something magical about having true surround sound from separate speakers. Check out the available speakers and decide on what to choose in order to get the best sound.

The Lowdown

You need to get the right Bluetooth speakers for the iPad to enjoy a better listening experience.